Product Overview
Teradata Marketing Resource Management enables organizations to manage budgets and resources for marketing campaigns and special marketing projects, to orchestrate integrated insights and achieve marketing agility.
Keep creative reviews on track, collaborate on every project and stay compliant across the marketing organization from an intuitive, single product – all while ensuring customers see the best of your brand.
Not specified
Marketing Function Automation, Customer Acquisition, Customer Engagement and Retention
For Use ByCompany Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers Broadway Travel, Dell, Xerox