Product Overview
TruSignal is a predictive scoring platform that combines offline Big Data, predictive scoring and cross-channel onboarding to build people-based audiences. The predictive scores can be used to reach consumers across every channel and device: desktop, TV, radio, mobile, social and video.
Leverage the best practices of direct marketing—massive amounts of offline data, predictive analytics, test/control, optimization, performance measurement—and adapt them for digital.
No technical expertise required
Instant
Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Geographic Scope National
Market/Industry Specialization No market specialization
Current / Past Customers Liberty University Online, Magna Global, NetSpend Corp.