Product Overview
Tru Analytics provides market-tested, cost-effective analytics tools to augment your engagement and performance tracking efforts. Measure post-click activity such as calls, emails, page views, uniques, leads and conversions using our proprietary technology. Tru Analytics offers multiple data and analytics reporting options to provide the tools needed to clearly demonstrate ROI on advertising spend. Reports and dashboards give sales and operations the leverage they need to significantly increase campaign performance and renewal rates.
Tru Measure is a digital marketing services platform with proprietary tracking technology and a dashboard solution that provides media sales organizations and marketing agencies with insight and guidance on digital media solutions, performance analytics and return on investment (ROI).
No technical expertise required
Instant
Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights
For Use ByCompany Type B2B
Company Size SMB (100 – 999 employees)
Geographic Scope Multi-national
Market/Industry Specialization Advertising, Marketing, Media, Publishing
Current / Past Customers McClatchy, Lee Enterprises, BH Media Group, The Washington Post, EATEL