Product Overview
TVSquared is an attribution platform for television enabling marketers to learn which media and creative placements drive conversions. TVSquared measures linear TV across national and local markets, down to DMA and ZIP code levels; all OTT-enabled advertising, including CTV and video ads served across any device; incremental reach and frequency across every individual media service in the platform
Impression-based linear and OTT campaigns – in a comparable way – to determine the most effective media for optimal reach, and addressable TV across linear and OTT
The combination of the most robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared to join the dots between linear and digital TV advertising, removing friction across the fragmented TV landscape and delivering quantifiable metrics and analytics for performance and true reach extension.
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