Ubex

Product Overview
Ubex is a global decentralized advertising exchange based on neural networks and operated by smart contracts. Ubex supports any model of RTB purchase, fraud protection, KPI optimisation, a wide range of ad formats and provides 100% display warranty.

• The Trading Desk is a platform for automating the purchase of advertising on the basis of various advertising models for both direct placement on digital channels and for auction purchases through the RTB system. In the Ubex system, the Trading Desk operates in conjunction with the DSP on the basis of the programmatic model.
• The Demand Side Platform is a complex interface designed for allowing buyers of digital ads to manage a large number of ad and data exchange accounts. The DSP integrated into the Ubex system is both convenient in use and highly productive, as it allows its users to quickly and efficiently carry our management and purchase operations.
• The Ubex Exchange is a structure that combines the DSP and the SSP. The SSP requests advertising through the exchange. The exchange then sends ad requests to numerous DSPs and receives offers in reply. The Ubex exchange then conducts an auction among advertisers and returns the winning ad to the SSP.
• The Supply Side Platform is designed to allow publishers and webmasters to manage their ad spaces and slots. Through the SSP, webmasters and publishers can fill their ad space inventory and monetize it. The Ubex SSP is designed to be intuitive and user friendly in addition to being based on blockchain technology with full transparency of operations.
• The Data Management Platform is designed for collecting and managing various arrays of data. On the Ubex platform, the DMP performs the function of analyzing user data and generating accurate targeting for ad placement.