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Product Overview
The PROX Network was conceived with the intent to collect and harmonize proximity data from all of the largest proximity solution providers in the world. With PROX, Unacast seeks to provide local and global media platforms the opportunity to connect to a vast global set of proximity data. There are already over 350 proximity companies worldwide and it is estimated that they will deploy more than 400 million beacons by 2020.
Through the Unacast PROX network, Unacast enables a scalable solution for retailers and brands to use beacon and proximity data for online retargeting and attribution.
There are already over 350 proximity companies worldwide and it is estimated that they will deploy more than 400 million beacons by 2020. The data is however extremely fragmented and siloed. Unacast aggregates and provides a unified platform for the proximity and advertising industry, solving the fragmentation problem to the benefit of both the supply and demand side. We are the first company to enable a scalable way for retailers and brands to retarget customers online based on behavior in the physical space.
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