Product Overview
Unified is a comprehensive marketing intelligence platform featuring multi-channel metrics, social influencer tracking, multi-channel audience segmenting, campaign optimization and more. Marketers can compare top performing social posts and engagement levels, getting deep insight such as best time of day to post. The platform integrates social audience analytics with CRM data, including emails, phone numbers, social IDs, mobile IDs and more, for an in-depth profile. With over a thousand data sets and a visual, user-friendly dashboard, marketers can easily identify emerging trends and make adjustments as needed to all marketing channels including TV, display, radio and social.
With 61% of consumers citing recommendations from within their social circle as a substantial influence on purchase decisions, it’s critical for marketers to understand the virality of their ads. With The Unified Platform, advanced collection and visual graphing of data empowers marketers to exceed their business goals, be more productive and boost the bottom line. With detailed social web performance and advanced optimization, social media buyers can easily understand performance in a fraction of the time compared to other intelligence platforms.
Unified acquired Facebook analytics company PageLever in 2013, and analytics start-up Awe.sm in 2014, giving Unified even more powerful action tracking and ROI measurements for mobile and social, digital advertising, search and display, and offline. The Unified Platform combines marketer's data into a single system of record, suggests better social strategy in line with business goals and enables teams to take action with easy to use software tools and dashboards.
No technical expertise required
Instant
Marketing Function Automation, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Research
For Use ByCompany Type B2C, NPO, AGN
Company Size Any size
Geographic Scope National
Market/Industry Specialization No market specialization
Current / Past Customers Ayzenberg, Toyota, Mini USA, PBS, M&Ms World, Ciroc Premium Vodka, Sportsfeed, Mindjet, sf.citi