Company Overview
Unified is a New York-based marketing analytics company that features comprehensive solutions for data-driven insights, real-time news feed optimization, programmatic advertising and ROI measurement across all major social networks. Unified acquired Facebook analytics company PageLever in 2013, and analytics start-up Awe.sm in 2014, giving Unified even more powerful action tracking and ROI measurements for mobile and social, digital advertising, search and display, and offline.
Unified is a comprehensive marketing intelligence platform featuring multi-channel metrics, social influencer tracking, multi-channel audience segmenting, campaign optimization and more. Marketers can compare top performing social posts and engagement levels, getting deep insight such as best time of day to post. The platform integrates social audience analytics with CRM data, including emails, phone numbers, social IDs, mobile IDs and more, for an in-depth profile. With over a thousand data sets and a visual, user-friendly dashboard, marketers can easily identify emerging trends and make adjustments as needed to all marketing channels including TV, display, radio and social.