XGate's Digital Marketing Service Platform (DMS) consists of a diverse range of multi-channel marketing (Mobile, Email, Social & Web) and technology solutions – marketing automation, CRM & loyalty system, data management platform, social media marketing, SMS gateway and; BI & analytics module. Apart from CRM & loyalty management, DMS provides real-time campaign performance tracking, behaviour analytics, reporting; and act as a social CRM for leads generation and nurturing. Hence, marketers can engage with customers throughout the entire lifecycle journey to optimize marketing ROI and build customer loyalty to grow their lifetime value.