Company Overview
4C has developed a platform designed to probe social data for detailed consumer behavior insights. The Chicago-based company applies proprietary algorithms to social media affinity data in order to deliver targeted advertising across all screens. 4C is now part of Mediaocean in a deal announced in July 2020.
TV Synced Ads enables brands to deliver ads across all screens. Ads can be created once and optimized for social, display, search, video, and mobile in coordination with TV ads and content.
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