Affinnova Studio, part of the Neilsen Innovation platform, is a product development and market research platform. The Studio provides a shared workspace where creative teams collaborate, develop and explore product ideas, and advertising ideas. Affinnova’s interactive feedback mechanisms recruit real world consumers to compare and choose product and ad ideas, as a way of collecting info to predict how an idea will perform against the competition. Based on consumer feedback, Affinnova statistical models predict which ideas will perform best in the current marketplace.