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Product Overview
Affinnova Studio, part of the Neilsen Innovation platform, is a product development and market research platform. The Studio provides a shared workspace where creative teams collaborate, develop and explore product ideas, and advertising ideas. Affinnova’s interactive feedback mechanisms recruit real world consumers to compare and choose product and ad ideas, as a way of collecting info to predict how an idea will perform against the competition. Based on consumer feedback, Affinnova statistical models predict which ideas will perform best in the current marketplace.
Affinnova allows companies to put an analytical framework around the product or ad campaign launch process with its interactive end-to-end system designed to guide better decision making. With Affinnova’s patented platform, companies can optimize all facets of product strategy from concept development through to product design and pricing.
No technical expertise required
Instant
Marketing Function Branding, Customer Engagement and Retention, Metrics and Insights, Productivity, Research
For Use ByCompany Type B2C
Market/Industry Specialization No market specialization
Current / Past Customers Nutrisystem, Activia, Avon, Best Buy, Bayer, Bose, Boston Market, Clorox, The Coca Cola Company, Comcast, Del Monte, Discover, Dole, GNC, Heinz, Hershey’s, Johnson & Johnson, Kohl’s, L’oreal, Land O Lakes, Scientific American
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