AdvancedMiner is a powerful, user-friendly integrated tool for data exploration. Among its applications are customer segmentation and profiling, cross-selling and up-selling recommendations, market basket analysis, marketing campaign optimization, churn analysis & prevention, and Customer Lifetime Value analysis. With AdvancedMiner, complex analytical processes can be simply defined by less technical users with a drag and drop technique, while more advanced users can create their own custom scripts and new node types