Bitly is the world's leading link management platform, offering tools, data and analytics to marketers so that they can own their customer experience. Bitly turns links — already simple and ubiquitous — into powerful and versatile assets, Bitlinks strengthen brand integrity, cut across channels, devices and walled gardens, and collect actionable insights along the way.
Products and Services
Bitly Mobile Optimizer Updates: Facebook App links, Metrics, Customization
The latest update of mobile optimizer gives users access to mobile analytics like app downloads and opens within the platform, and makes links compatible with the latest iOS, Android and Facebook updates and standards. bitly.is/mo-updates for more.
Bitly Receives $63 Million Growth Investment from Spectrum Equity
Bitly, the world’s first and leading Link Management Platform, announced today that it received a $63 million majority investment from Spectrum Equity, a leading growth equity firm. The partnership enables Bitly to expand its link management capabilities from a strong foothold in enterprise marketi...
Bitly's Mobile Optimizer: Building Seamless Mobile Experiences
Bitly has launched the new Mobile Optimizer for all of its Enterprise customers. Users will now have the tools to control their own mobile CX, and directly drive key metrics like app downloads, app opens and customer satisfaction. Features include domain-level deep linking with Apple’s Universal Lin...
Date Filtering and Data Export: Making your Bitly Data More Accessible
Bitly launches two upgrades that provide Bitly Enterprise users with even more options and flexibility when it comes to viewing and sharing link metrics: date filtering and data export.
Introducing the new Bitly Developer Site!
The brand new Bitly developer site, which you can find at bitly.is/developer, includes community groups, support, documentation, best practices, SDK for mobile applications, and more.
Introducing Bitly OneView: All your marketing channels. All your teams. One View.
Bitly OneView allows Enterprise users to optimize every link into a responsive, trackable marketing asset and display the data from each link in customizable dashboards.
Marketing Function Branding, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights