Company Overview
CaliberMind is a B2B Customer Data Platform that uses machine learning to automate the analysis, cleansing, enrichment, and unification of customer data across siloed and disconnected apps, saving its Fortune 500 clients such as Citrix, Gusto, and Datavail millions of dollars in replacement cost. Unlike traditional data management solutions that are designed for IT departments and require coding, CaliberMind is geared specifically toward marketing and sales teams. It contains the shared database and decision engine that coordinates customer data across channels, resulting in up to a 25% lift in conversion and accelerated revenue growth.
CaliberMind is an integrated customer database managed by marketing/ sales that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive acquisition, retention, up-sell and cross-sell.
Unlike traditional data management solutions that are designed for IT departments and require coding, CaliberMind is designed specifically for marketers. It contains the shared database and the decision engine that coordinates campaigns across channels resulting in up to 25% lift in conversion and accelerated revenue growth. The platform seamlessly integrates with marketing and sales automation systems like Salesforce, Eloqua, Marketo and Pardot.
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