Data-Driven Content (DDC) uses Clickagy's proprietary artificial intelligence (AI) technology and Natural Language Processing (NLP) to track buyers online, learn their preferences based on where they browse and what they click, and then display a version of your content that's most likely to entice and engage. Easy to configure and use, Clickagy learns over time, and even measures its own performance against a sample group, enabling marketers to provide every website visitor with the best possible experience.