CrowdTwist CEO, Scott Matthews, discusses the loyalty and engagement landscape and the direction in which he plans to lead the company
CrowdTwist SVP of Marketing, Geoff Smith, discusses three tips for increasing loyalty and engagement
Launching a rewards program is only the first step in nurturing long-term customer loyalty. A well-conceived promotional plan is required to give it legs. CrowdTwist Senior Vice President of Marketing Geoff Smith offers five tips.
Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Research