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DataXu

 
Boston, Massachusetts, United States
2009
Company Overview
DataXu was founded with the vision to examine potential applications that would benefit from a system that could make real-time decision. The DataXu platform enables clients to manage and optimize marketing investments across all digital channels, realizing significant performance and cost benefits. The platform empowers them to turn insights into action.
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Products and Services

DataXu Platform

  (1)
DataXu’s programmatic marketing software enables marketers to build stronger brands in a digital world, leveraging data and analytics to increase the efficiency and effectiveness of their customer acquisition strategies. The cloud-based platform delivers a data management platform (DMP) for customer intelligence and a demand side platform (DSP) for customer engagement.
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Marketing Function Automation, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights