Company Overview
DataXu was founded with the vision to examine potential applications that would benefit from a system that could make real-time decision. The DataXu platform enables clients to manage and optimize marketing investments across all digital channels, realizing significant performance and cost benefits. The platform empowers them to turn insights into action. Roku acquired DataXu in 2019.
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Marketing Function
Automation, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights