Company Overview
As a combination of the brands Astute and Socialbakers, Emplifi is a computer software company that was created as a way to bring marketing, care and commerce together to help businesses close the customer experience gap. Emplifi provides brands with insights needed to empathize with customers and amplify the right experiences.
Emplifi is a unified CX platform that combines the Astute and Socialbakers brands to help meet the fast-changing customer expectations. Emplifi allows users to acquire, engage, and support customers at every touchpoint along the evolving buyer’s journey. With Emplifi users can close the customer experience gap by bringing together social media, marketing, and care teams, to optimize their digital interactions. The Emplifi CX Cloud gives users the ability to amplify their brand across all social media channels with the Emplifi Social Marketing Cloud, drive revenue growth through social commerce with the Emplifi Social Commerce Cloud, and create exceptional customer experiences built on empathy with the Emplifi Service Cloud. Within the Service Cloud, users can utilize Emplifi Email Virtual Assistant (EVA), the automated customer service tool that processes inbound emails, processes the customer request, and generates highly accurate responses while drastically reducing the time and cost associated with customer email management. In addition to Facebook Messenger for Business and Twitter Direct Message, Emplifi Service Cloud’s Social Messenger bots also support WhatsApp and Google Business Messages. The Service Cloud's VoC tool includes a Decision AI tool that is constantly listening to survey responses to identify important trends and themes, enabling brands to proactively address any CX issues.
The Emplifi Social Commerce Cloud delivers a full suite of solutions that enables the social shopping experience by synchronizing social commerce activities across platforms, providing automated and live assistance during the shopping experience, and giving brands a single, holistic view of their social commerce efforts, along with advanced analytics. The tools include Shop Sync™ which enables eCommerce teams to provide an omni-shop synchronization across social platforms without relying on heavy IT involvement, Shop Clerk™ the bot delivers a first of its kind personalized shopping experience through sophisticated conversational commerce capabilities, guiding shoppers from discovery to purchase, Shop 360 Analytics™ that was designed to offer the industry’s most comprehensive view of product performance and inventory status across all social media shops, and Social Care, the consumer engagement tool that brings together marketing and operations to help service customers, while measuring the success of their entire customer journey.
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