Data Enrichment enables businesses to enhance first-party data with real-world device movement to uncover customer insights and location patterns. By associating first-party customer information with Factual’s location visitation data, Data Enrichment delivers location attributes as well as behavioral segments associated with a brand’s customers.

Factual is a mobile user location platform that tracks and analyzes the geo-behavior of mobile users, resulting in detailed real-world user profiles for the purpose of personalized ad targeting. The platform is powered by Global Places, a constantly-updated database of over 65 million businesses (restaurants, hotels, etc) and points of interest (museums, airports, etc) in 50 countries. Each listing includes name, address, phone, category, email and website. Global Places data is accessible either as a download or via Factual’s API. Factual can do reverse geocoding, taking the geographic coordinates of audience mobile devices and tagging digital content with location data. Geopulse Proximity can be used with Factual’s location data or integrated with an advertiser’s own data. Geopulse Proximity is a location-based service that sends ads or messages to mobile users when they enter a pre-defined geographic area such as a store, mall or neighborhood.