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Factual

 
Los Angeles, California, United States
2007
Company Overview
Factual is a Los Angeles-based technology company featuring a powerful global location platform that helps developers, publishers, and advertisers build more personalized web and mobile experiences. Factual’s platform is based on their Global Places data, which includes over 65 million businesses in 50 countries.
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Products and Services

Factual

 
Factual is a mobile user location platform that tracks and analyzes the geo-behavior of mobile users, resulting in detailed real-world user profiles for the purpose of personalized ad targeting. The platform is powered by Global Places, a constantly-updated database of over 65 million businesses (restaurants, hotels, etc) and points of interest (museums, airports, etc) in 50 countries. Each listing includes name, address, phone, category, email and website. Global Places data is accessible either as a download or via Factual’s API. Factual can do reverse geocoding, taking the geographic coordinates of audience mobile devices and tagging digital content with location data. Geopulse Proximity can be used with Factual’s location data or integrated with an advertiser’s own data. Geopulse Proximity is a location-based service that sends ads or messages to mobile users when they enter a pre-defined geographic area such as a store, mall or neighborhood.
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Marketing Function Automation, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Research