Maestro is a customer journey builder built for the modern data stack. With Maestro, marketers are able to leverage their organization’s most reliable and comprehensive customer data from their modern data stack to create unified conversations with customers across marketing channels and measure revenue impact. Marketers can focus on building thoughtful experiences for their customers throughout the customer lifecycle, from trial, onboarding, cross-sell, upsell, lapse, and winback programs, with all the data they need at their fingertips.

The Loop is a solution for understanding how specific marketing channels and audiences directly impact business outcomes so they can strategize, pivot, and iterate for maximum return on investment (ROI). The Loop does this by securely applying AI to the data cloud – including data from marketing channel results, customer interactions, and sales performance – to reveal campaign insights and future recommendations based on the specific tactics that drove sales.