Company Overview
Lane Four's 100% native Salesforce solution gets leads to the right person at the right time with their suite of ABM tools and Advanced Lead Routing Engine. Lane Four matches SFDC leads with accounts, routes and auto-convert leads, manages account-based sales teams, configures account-based roll-ups, and administers your data in Salesforce.
Lane Four is 100%-native, Account-Based Lead Management which bridges the gap between Marketing Automation and Salesforce. It’s designed to help you with key features added to the Salesforce model, whether you’re running Pardot, Eloqua, Marketo, HubSpot or another marketing automation system. Some of these key features include lead-to-account matching, round robin assignments, auto-conversion, and conversion reporting.
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