Company Overview
Lityx is an analytic software, consulting services and data company founded in Wilmington, Delaware in 2005. The company provides cloud-based hosted analytics solutions to a diverse set of clients. Lityx features a suite of products including solutions for marketing and customer lifecycle optimization.
LityxIQ is an advanced predictive modeling tool designed to help marketers grow their customer base and retain existing customers. LityxIQ can generate models that predict response, churn, or other customer behaviors, leading to better marketing paths to maximize the overall customer lifetime value.
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