LityxIQ is an advanced predictive modeling tool designed to help marketers grow their customer base and retain existing customers. LityxIQ can generate models that predict response, churn, or other customer behaviors, leading to better marketing paths to maximize the overall customer lifetime value.
LityxIQ was built to solve the limits of predictive models -- a good starting point, but optimizing marketing efforts also requires making trade-offs to ensure each incremental dollar is spent as efficiently as possible. Finding the right targets and providing the most enticing message to each will provide tremendous ROI for your marketing budget.
Lityx provides challenging techniques such as experimental design and uplift modeling to help provide the data resources to optimize channels and communications.
No technical expertise required
No Training Offered