Company Overview
Loyalty Builders (LB) provides a simple, proven, automated, cloud-based, predictive customer analytics solution that marketers use to increase customer purchasing. LB delivers purchase predictions and campaign lists to retail, eCommerce, catalog, wholesale, consumer services and other clients for better targeted campaigns and delivering the most relevant personalized product offers to each individual customer on any channel, the ones that get them to buy more. The best part? It’s inexpensive and super-easy. No platforms. Simple data prep. No analytic skills required. LB fits seamlessly into existing campaigns and schedules, and formats data for direct execution by marketing platforms.
Longbow is a web application for generating marketing campaign lists. Though Loyalty Builders offers a campaign list service, the innovative leads generation company also provides this self-service tool that lets marketers generate their own lists. The list can optionally include specific 1:1 product recommendations or offers to be made to each customer.