Product Overview
Longbow is a web application for generating marketing campaign lists. Though Loyalty Builders offers a campaign list service, the innovative leads generation company also provides this self-service tool that lets marketers generate their own lists. The list can optionally include specific 1:1 product recommendations or offers to be made to each customer.
Longbow is a self-service alternative for creating campaign lists, rather than by request to Loyalty Builders or IT.
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