Brand Tracking+ is a research solution that aims to transform how traditional brand research is conducted by the world’s top brands. Through the fusion of consumer data, ad performance data, and an industry-first Brand Fandom framework, MarketCast Brand Tracking+ will help marketers better understand how their brand performance is shifting and its direct impact on the businesses’ bottom line.

MarketCast Ad Effect Express is an innovative advertising testing solution that combines artificial intelligence with human research methods to predict advertising performance across different audience segments for TV, connected TV, and digital advertising.