Company Overview
Marketo develops marketing automation software that provides inbound marketing, social marketing, CRM, and other functions on a centralized platform. Marketo's solutions help marketing professionals understand and engage their target audience, measure the impact of marketing efforts, and manage the team for success. As of August 2016 Marketo operates under Vista Equity Partners.
Marketo Accelerate is the industry's first marketing technology (MarTech) accelerator, which provides emerging companies with a tailored program to grow their business with Marketo. The program, which is part of the company's robust LaunchPoint partner ecosystem, is designed to bring together innovative applications that, when combined with Marketo's open and scalable Engagement Platform, will enable enterprises to listen, learn, and engage with their buyers in personalized and authentic ways.
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