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San Mateo, California, United States
Company Overview
Marketo develops marketing automation software that provides inbound marketing, social marketing, CRM, and other functions on a centralized platform. Marketo's solutions help marketing professionals understand and engage their target audience, measure the impact of marketing efforts, and manage the team for success. As of August 2016 Marketo operates under Vista Equity Partners.
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Products and Services

Marketo Accelerate

Marketo Accelerate is the industry's first marketing technology (MarTech) accelerator, which provides emerging companies with a tailored program to grow their business with Marketo. The program, which is part of the company's robust LaunchPoint partner ecosystem, is designed to bring together innovative applications that, when combined with Marketo's open and scalable Engagement Platform, will enable enterprises to listen, learn, and engage with their buyers in personalized and authentic ways.
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Marketo Engagement Marketing Platform

Focused primarily on audience engagement, the Marketo Engagement Marketing Platform capabilities include marketing automation, cross-channel engagement, personalization and other tools to build lasting customer relationships. The engagement platform contains artificial-intelligence-enhanced tools that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. The analytics tools boost sales and marketing cooperation with Account-Based Marketing enhancements; Personalization is boosted by a feature allowing for personalized content to reach the customer automatically and calls to action that appear based on customer behavior online.
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