Mixpanel is an advanced, enterprise-level analytics platform that visually measures how web and mobile users navigate any series of online events. The events-based timeline measures customer actions, not page views, designed to help companies gain insight into their customer behaviors. Advanced audience targeting system is bolstered by a cohort analysis feature, and retention reports visualize how often customers return and engage with an application. A/B tests and surveys enable companies to ask customers questions that are difficult to measure. Marketers can also understand users’ complete journey pre- and post-acquisition, with Mixpanel Marketing Analytics.