A/B testing can be effective for lifecycle marketing (i.e., campaigns to existing, identified customers), but it takes too long and requires too much effort to scale. OfferFit replaces A/B testing with AI that automatically makes unique, optimized decisions for each of your customers along multiple dimensions (such as channel, message, incentive, timing, and frequency). Companies using OfferFit have seen campaign performance lift of at least 20%, and in some cases as much as 300%.