Persado is an analytics tool that takes a written marketing brief and creates a message in your brand’s voice to be used across all channels. Persado’s AI-powered knowledgebase of more than 1 million tagged and scored words, phrases, and images in 25 languages is leveraged to break down marketing creative into six key elements. Persado automatically runs experiments on thousands of potential message combinations to generate the best-performing content to speak to each customer across their entire journey. Personalized Content Generation creates the most effective language to serve each segment or individual. Brands can focus the personalized content along traditional language segments, and can also further target messages along Language Profiles, a new form of first-party data that reveals the language and communication preferences of individual customers. By understanding individual responses to language and generating the right messages, the Persado algorithms enable leading brands to scale with AI-generated content to achieve performance uplift and create more meaningful and on-brand experiences for their customers.

Dynamic Motivation is a marketing solution that generates words and phrases that are personalized in real time for every online shopper. Persado Dynamic Motivation leverages a brand’s automatically anonymized web session data to dynamically deliver the best words and phrases that motivate each customer. Dynamic Motivation uses generative AI to create and determine optimal language that “speaks” to customers while on their shopping cart page.