Company Overview
Protagonist is the company that brings strategic advantage to corporate marketers by compiling and evaluating the full range of beliefs that drive consumer behavior. Protagonist delivers Narrative Analytics, which provide a comprehensive marketing landscape driven by natural language processing and machine learning, as well as human expertise.
Protagonist Platform is a software platform specifically designed to analyze complex, cross-platform data sets revealing the underlying beliefs and motivations of consumers. The Protagonist Platform uses advanced natural language processing and machine learning to uncover and measure the narratives that impact a given market, while the company’s team of narrative experts apply high-level evaluation to give actionable meaning to the findings for CMOs and other marketers, communicators and business unit leaders.
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