Product Overview
Protagonist Platform is a software platform specifically designed to analyze complex, cross-platform data sets revealing the underlying beliefs and motivations of consumers. The Protagonist Platform uses advanced natural language processing and machine learning to uncover and measure the narratives that impact a given market, while the company’s team of narrative experts apply high-level evaluation to give actionable meaning to the findings for CMOs and other marketers, communicators and business unit leaders.
Not specified
Marketing Function Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers Warner Brothers, Starbucks, Wells Fargo, Citibank, MetLife