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Swoop

 
Boston, Massachusetts, United States
2005
Company Overview
Swoop is a search advertising provider based in Cambridge, MA. The company is focused on the problem of consumers going ad-blind due to the constant exposure to more and more annoying and invasive advertisements. By finding search queries within publications, Swoop can provide ads that are targeted as accurately as those on search engine results pages (SERPs), meaning ads that convert at a high rate for a very affordable cost-per-action (CPA).
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Products and Services

Swoop

 
Swoop's unique approach to search advertising addresses the problem of consumers going ad-blind due to the constant exposure to advertisements. By finding search queries within publications, Swoop can provide ads that are targeted as accurately as those on search engine results pages (SERPs), meaning ads that convert at a high rate for a very affordable cost-per-action (CPA).
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Marketing Function Customer Acquisition, Customer Engagement and Retention