Product Overview
Swoop's unique approach to search advertising addresses the problem of consumers going ad-blind due to the constant exposure to advertisements. By finding search queries within publications, Swoop can provide ads that are targeted as accurately as those on search engine results pages (SERPs), meaning ads that convert at a high rate for a very affordable cost-per-action (CPA).
Swoop brings search spend to publishers, a new selection of biddable search terms to advertisers, and a new, more pleasant reading experience to the millions of Internet users who have become ad-blind due to the constant exposure to more and more annoying and invasive advertisements.
Swoop is the first real new development in online advertising in years. Unlike the plethora of ad tech companies trying to more effectively bid on IAB slots, Swoop dynamically creates search ad slots throughout a publisher’s content, making informational articles as well-targeted as search engine results pages.
Not specified
Marketing Function Customer Acquisition, Customer Engagement and Retention
For Use ByCompany Type B2B, B2C
Company Size Any size