Telaria VMP is a video management platform that unifies analytics, decisioning controls, and both direct and programmatic delivery tools so premium publishers can have greater audience insight, make more informed, real-time optimization decisions, and maximize monetization of their inventory across any platform. The introduction of an ad-server built for video and Advanced TV enables the management, delivery and reporting across programmatic and direct sold in a single platform. Enhanced decisioning tools provide greater control over the value and safety of your inventory, while providing the best possible CTV viewing experience.