Product Overview
Abakus was acquired by SAP in December 2016, and will fold into SAP’s Hybris Marketing Cloud solution. Abakus technology is built on game theory, revealing which marketing campaign activity is driving sales, and why. Brands and agencies leverage actionable recommendations, delivered in real-time, to boost sales and efficiency.
Abakus provides easy to use and powerful software built on game theory that explains what marketing activity is driving sales, and why. Brands and advertising agencies leverage actionable recommendations, delivered in real-time, to increase sales and efficiency.
Abakus was acquired by SAP in December 2016, and will fold into SAP’s Hybris Marketing Cloud solution.
No technical expertise required
Instant
Marketing Function Metrics and Insights, Research
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN
Company Size Large enterprise (>10,000)
Startup Friendly Yes