AccuData Predictive Analytics

Product Overview
Predictive analytics go beyond that of a basic profile. They are used to model your current database. This model determines how two or more groups of customers are similar or dissimilar. AccuData offers three levels of predictive analytics to best fit your marketing needs: Response, Predict, and Custom.

• AccuModel Response uses specific data from your customer list to build a series of different solutions. It compares the outcomes to create an automated report that identifies the differences between two types of customers such as responders and non-responders, renewals and cancels, and paid and unpaid customers.
• When trying to target the most responsive prospects for your particular message, AccuModel Predict uses a state of the art modeling process that builds hundreds of smaller models. These models are then blended to create the best solution for your prospecting universe.
• AccuModel Custom, relies on a blend of customer transactions and appended demographics information to help target a specific desired behavior within your customers for valuable cross-sell/upsell opportunities.

AccuData offers three levels of predictive analytics to best fit your marketing needs: Response, Predict, and Custom.