Adobe Experience Platform is a Customer Data Platform within the Adobe Experience Cloud suite. Adobe Experience Platform enables marketers who wish to deliver personalized experiences in real-time across all channels and destinations, from cookie- and device-based to people-based environments. Adobe Experience Platform can process data from multiple sources inside as well as outside the Adobe offering, including CRM, ERP and loyalty data sets. Experience Platform processes tens of millions of events per second, with capacity to sort events into data models that can then be used to activate insights across any Experience Cloud solution.
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