Introspect

Product Overview
Introspect is a digital and cross channel attribution platform, leveraging scalable data integration technologies and innovative algorithmic models to deliver accurate cross-media attribution. Ongoing, automated data refreshes provide marketers with the ability to extract clear and actionable insights in real-time.

• Create multiple segments of a customer base using comprehensive selection criteria, then compare and contrast segment response and attributes to identify targeting opportunities.
• View Incremental ROI of the cross channel marketing mix with a deep dive into digital advertising efficiency at various levels (partner, campaign size, and placement).
• Plan and simulate investment for the next campaign to optimize against various KPIs (ROI, reach, and conversions).
• Understand marginal response and view frequency cap recommendations and the scale of advertising waste.
• Use the data mining function to build charts and publish to a ready-made dashboard.

Introspect provides marketers with access to a full cross-channel attribution of their sales or other KPIs including all offline and online media, and external drivers.