Product Overview
P$YCLE Premier is a tool for providing audience data to financial marketers. P$YCLE Premier is appended to customer files to provide insight as to the financial needs and behaviors of American households. Drawing on financial transactions data as well as the most comprehensive survey of financial behavior, marketers using P$YCLE know more about people’s financial lives including loans, credit cards, mortgages, insurance policies, 401Ks, online banking behavior, account balances with 60 precisely defined segments.
P$YCLE premier enables financial marketers to spot trends in the market as well as unmet needs.
Not specified