CleverTap unifies deep-rooted analytics based on behavioral segmentation with hyper-targeted engagement through one platform that guarantees personalized user experiences to build a loyal customer base. Among its features are Behavioral Segmentation to identify users based on any defined activity, date range or other attribute; Live User Segments to add users to a pre-defined segment when their behavior matches the criteria; Past Behavior segments sorted by activity type for any historic date range.
CleverTap gathers analytics about app users based on activity and lets you send relevant, timely messages in real time.
The foundation for meaningful user engagement lies in the understanding you can muster about your users based on deep-rooted analytics. When you base your engagement on data collected without a clear understanding of your engagement needs, the engagement strategy will get broken. CleverTap mitigates this gap with a 2-in-1 platform that enables robust engagement powered by fine-grained behavioral segmentation.
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CleverTap, a leader in mobile analytics and engagement, announced Live User Segments, a new capability for evaluating a user’s behavior as it happens in an app. Live User Segments run continuously and act like a real-time filter on a user’s behavior. Users are dynamically added to segments the momen...
Marketing Function Customer Engagement and Retention, Metrics and InsightsFor Use By
Company Type B2B
Company Size SMB (100 – 999 employees)
Geographic Scope Multi-national
Market/Industry Specialization Mobile
Startup Friendly Yes
Current / Past Customers Craftszilla, Ixigo, History Channel, Carrie Underwood, Haptik, BookMyShow, Burger King, Faasos, Streamago, Hooked on Phonics, Pacify, India TV, Sony Liv, Reliance Jio
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