Product Overview
Concep for InterAction provides a better user experience incorporating new functionality designed to make life simpler for InterAction users. A newly designed web-tracking feature now gives InterAction users the direct ability to see which campaigns are generating website traffic and where those contacts are going, providing measurable impact and value. New filter functionality allows users to drill down even further on data in InterAction leading to more precise reporting and new insights. A new approach to contact identification creates another layer of validation ensuring data does not get linked to the wrong contact in the event that data is duplicated or due to human error.
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