Product Overview
conDati Analytics provides marketing executives and marketing practitioners with a portfolio of cloud-based, purpose-built notebooks that address specific domains of marketing operations, performance, and contribution. By combining and synchronizing data from multiple sources, conDati Analytics reveals hidden relationships and correlations, and enables direct comparisons among campaigns and over time -- all with data as current as you want it to be, down to the second. Machine learning techniques create predictive models for activity, conversions, and revenue that incorporate history and seasonality. Set alerts for real-time anomaly detection; drill-down to understand causal factors for high or low performance. With causes and correlations revealed, optimization models show how to invest marketing resources to maximize revenue, profit, and customer success in order to achieve the greatest ROI on Marketing.
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