Product Overview
Sparkcentral by Hootsuite provides a future proof customer care platform to enable digital conversations and connections for a seamless customer journey. Available as a standalone offering, Sparkcentral makes managing customer interactions easy. The core of Sparkcentral is an Automated Message Distribution (AMD) engine that supports high-growth message volumes via 1:1 messaging apps such as Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and web/in-app chat with a truly asynchronous (session free) agent workflow. Sparkcentral’s AMD coexists with existing, more traditional call distribution functions in the contact center. Sparkcentral also integrates seamlessly into a contact center by synchronizing all digital interactions with your CRM systems such as Zendesk, Microsoft Dynamics CRM and Salesforce CRM, offering a 360-degree view of the customer.
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