IBM Campaign

Product Overview
IBM Campaign provides multi-channel campaign management enabling users to plan, design, execute, measure, and analyze multiwave, omni-channel, and highly personalized marketing campaigns.

• Build an effective, ongoing dialogue with your customer or prospect through a complete history, such as offers presented, context and campaign details, and response or non-response.
• Close any loops by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom).
• Enable use, reuse and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.
• Manage the entirety of your campaign’s logic, including audience segmentation, exclusions, and assignment of offers and channels.

With IBM’s campaign management solution, quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of the channels, online and offline.