Integrate Demand Acceleration Platform

Product Overview
The Integrate Demand Acceleration Platform builds meaningful experiences for buyers. It connects your channels, processes and tools to create an efficient, effective demand engine that enables sales teams to transform data into revenue. Use it to activate, govern, and measure marketing campaigns across demand channels to deliver exactly the right messages, on exactly the right channels, at exactly the right time—to every single buyer at an account.

• Account Profiles allow for an easy at-a-glance view into target list reach and engagement, giving marketers greater visibility in cross-channel marketing performance. Marketers can get a view of engagement across target account lists and zoom into an account-by-account view of engagement.
• Target Account List Import makes it easier and faster to import target account lists automatically from leading ABM vendors, sales teams, or customer success teams, giving marketers greater flexibility in how they bring in account information. Marketers are able to optimize and customize their target account lists and eliminate manual processing to get marketing campaigns quickly underway. The list can be updated automatically at a user-defined interval e.g. daily, weekly, bi-weekly, monthly, etc.
• Target Account List Optimization optimizes lead targeting across your entire target account list ensuring a more even distribution of opted in leads from each domain on your list. This can be configured at the source level or at the campaign level.
• Insights dashboards that provide marketers with a comprehensive view of cross-channel campaign performance.
• Mobile Connect lets marketers get opted-in leads at all third-party events regardless of API connectivity by capturing images of trade show badges, business cards, or additional buyer information for transcription.