Product Overview
Navegg DMP is a data management platform that enables marketers to target an audience by collecting navigation data on your website. With a simple snippet of Javascript, anonymous data is collected, analyzed and compared to other online behavior. Site visitors are clustered into "lookalikes" according to mathematical and statistical methods based on consumer behavior and trends. After discovering who you want to impact and which campaigns work better, create and direct campaigns according to each profile.
Navegg is Emerging Markets’ leader in the online audience data market with over 400 million online users segmented according to their interests, purchase intention, online behavior and social-demographics information. Navegg infers the online users profile according to their online behavior and categorizes them based on gender, age range, interests, among others.
No technical expertise required
Instant
Marketing Function Customer Acquisition, Metrics and Insights
For Use ByCompany Type B2B, B2C, AGN
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers JWT, Fiat, Wunderman, OLX