Company Overview
Navegg is a software provider that focuses on understanding consumer behavior. Navegg offers solutions for audience analysis, audience planning and segmentation for advertisers (sites, ecommerces and brands), agencies and publishers.
Navegg Analytics provides a web analytics solution for data analysis and on-site activation. The solution allows users to analyze audience profiles and abandonment rates, and tracks campaign attribution and ROI. Users can learn about the demographics, interests, and technological preferences of their audiences and target each segment accordingly.
Navegg DMP is a data management platform that enables marketers to target an audience by collecting navigation data on your website. With a simple snippet of Javascript, anonymous data is collected, analyzed and compared to other online behavior. Site visitors are clustered into "lookalikes" according to mathematical and statistical methods based on consumer behavior and trends. After discovering who you want to impact and which campaigns work better, create and direct campaigns according to each profile.