PlaceIQ is a location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies.
The PlaceIQ platform provides a unique understanding of the physical world and the insightful digital data associated with mobile devices. We are able to represent consumers’ digital activity layered on a map of the physical world as rigorous data science creates invaluable connection points through algorithms that identify patterns across data sets.
No technical expertise required
No Training Offered
Marketing Function Branding, Customer Engagement and Retention, Metrics and Insights, Research
Company Type B2C
Market/Industry Specialization No market specialization